about Asia Muse Sdn Bhd
We are Malaysian-based company focusing on promotional items and premiums. We provide a one-stop-shop service from product development, sourcing of materials to mass production. We were established in 1998 and have vast experience in advertising gifts and promotional premium development and production.
Our customers consist of mostly multi-national companies. We have production facility for acrylic-based, POP materials and high quality UV offset printing for PVC-based materials. We also have direct production support from factories in mainland China. We offer our customers the most cost effective cutting-edge solution with the objective of helping our clients win in the competitive business environment.
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Point-of-Purchase Display
A point-of-purchase or POP display is marketing material or advertising placed next to the merchandise it is promoting. These items are generally located in the checkout area or other location where the purchase decision is made. More commonly abbreviated to POP by retailers, this can be one of the most underutilized tools in retail today.
POP has become a staple strategy for manufacturers. Most vendors will have some sort of POP material they can provide for free use in retail stores. This material will highlight the product and draw the customers’ attention to it, which is important in a retail store crammed with similar merchandise.
POP displays can be as simple as a sign or as elaborate as a display carton. For example, a retailer may use a “shelf talker” (a sticker stuck to the end of the shelf to draw attention as the customer walks down the aisle of a grocery store) which is a small visual item. Or they may create a full display where the vendor’s products are merchandised inside it. Think of a free-standing display with the vendor’s branding on it, with only its merchandise on display inside.
Where POPs Are Used
Not to be confused with other retailing terms like endcap, POPs have moved from the traditional location of the cash wrap to other locations in the store. In its early forms, you would only find POP displays and materials in the cash register area. But today, manufacturers and retailers have discovered that POP displays can be placed throughout a store with great success.
Various Kinds of POP Displays
The most elaborate POP is a vendor shop. This is a “store within a store” idea where a vendor places a section in the retail store that sets its merchandise apart from the rest.
Probably the most powerful form of POP is signage. One research study conducted by Brigham Young University found that displays with signs outperformed displays without signs by 20 percent. That means that sales of the items with signs were 20 percent higher than the sales of the times without signs.
Even more incredible was the fact that regular priced merchandise (not on sale) outperformed sale or clearance priced merchandise by 18 percent when it was signed and the sale items were not. Simply put, signs as part of a POP display draw attention to the items. And when the customer takes notice, they tend to buy.
Asia Muse Sdn. Bhd.
1-18 The Place,
Jalan PJU 8/5G,
Bandar Damansara Perdana,
47820 Petaling Jaya,
Selangor.
Mr Kean
Mobile +6014-666 6000
Email: myho@higzp.com
Office
Tel +603-7729 6611
Email: myho@higzp.com